Using the billion-dollar sports industry to ignite student learning, educate kids to careers available in the sports industry and coach these deserved children about the winning side of life.


To expose students to opportunities and  careers in the sports industry and develop college bound and career-oriented leaders who value giving back to their community.


Our Story

After continually watching at-risk students  drop out without hope for a positive future, we brought together our passionate team of like-minded individuals to create a relevant and dynamic approach to education.  We see the hard work schools and teachers perform and know that through a new approach, students can engage in more meaningful learning that is relevant for their future in an ever-expanding industry.


Our Goal

We envision a future in which students are exposed to various career opportunities while learning the academic and essential skills required for a successful future.  We also believe that we all need to be connected with our community, are interdependent and can solve issues through building a stronger cord to one another.  We  provide this experience in the multi-billion dollar and growing sports industry.

Our Approach

Our Story


Each Person Matters

Sports Business Academy operates with integrity and believes each student deserves opportunities to thrive while learning meaningful skills offering a path to future success.


Sports Business Academy believes engaging with the community surrounding partner schools is an absolutely essential strategy for success. Never growing weary of good works is valuable to the educational growth of students and those around them.


Sports Business Academy believes in the importance of acting with integrity in all that we do. At Sports Business Academy we hold ourselves to a high standard of professionalism and act ethically. We are transparent, honest, and respectful in all of our interactions.


We foster trust and collaboration to develop student leaders. We set positive examples and invest in others so that they can follow the guidelines of leadership.

Meet the Team

Sports Business Academy was founded by a group of passionate people that saw the flaws with our current educational system and want to use their skills and connections to create an educational environment more conducive to critical thinking.

mark mcintosh

Mark McIntosh

Board President

Mark McIntosh is founder of Victory Productions, a Denver-based consulting firm passionate about encouraging communities to deal effectively with modern-day challenges concerning education equity, homelessness reduction and unity of citizens. In addition, the father of two grown children is a long-time Denver media personality having served as an award-winning sportscaster for CBS4, co-host for KUSA’s “Colorado & Company” and today, host of CBS4‘s “Help Team Colorado.” Known as the “Comeback Coach,” the Missouri native is the author of multiple inspirational books and provides motivational speaking for both national and local companies. The sports enthusiast serves on the boards of the Sports Business Academy, A Stronger Cord and  Change The Trend while, in his spare time, trying like heck to sneak in an occasional round of golf.

john greene

John Greene

Board Treasurer

John Greene has spent his entire career, 29+ years, in the business of sports while starting out as a junior college basketball coach. After 2 years of coaching, John turned his sights to the business side of sports and entertainment, highlighted by a 9 year run as the VP of Global Partnerships at AEG, in Los Angeles. AEG is considered by many the largest sports and entertainment company in the world. John relocated his family back to Denver 7 years ago to start a naming rights/sports sponsorship agency. John is very excited to share his experience and the panoply of sports business opportunities.


Griff Wirth

Board Secretary

Griff is a career educator and spent over 20 years as a principal.  During his career, he led his team in the creation and implementation of numerous innovative ideas aimed at improving the education and future opportunities for each student.  "The Sports Business Academy is an exciting opportunity for kids and provides the relevance that is lacking for so many of our students in the traditional approach."


Gale Schrag

Board Member

Gale Schrag, President, Member, and Manager of the Sugarbush Companies, has been involved in home building and development since 1971. Gale served on the Board of Directors of the Home Builders Association of Metro Denver from 1991 to 1998. In 2006-2012 Gale was voted on the Board of Directors for the Mile Hi Church Foundation and served as President in 2012. In 2013 Gale took on the role as President of the Wheat Ridge Optimist Club and has been a member changing the lives of kids in the Wheat Ridge community since 2010.

John F

John Freeman

Board Member

John Freeman, founder of SPIRIT, and its Program YEP (Youth Enrichment Program), has worked with children K-12 for 45 years as an Educator, Coach, Mentor and Administrator. He taught at- risk/high risk youth in Kansas City, Missouri.  He developed a number of youth programs at the Aurora and Boulder YMCAs where he was the Director of Physical Education and Senior Director; he also served as the Secretary for the National YMCA Board of Directors. He has taught Physical Education, Biology, Health & Mathematics in the Kansas City Public Schools, Colorado Springs (Dist. #2) and the Boulder Valley School Districts.  He has served as President of the Boulder Shelter for the Homeless and Interfaith Council, and was on the Developmental Disabilities Board, the Special Transit Board (now Via), and a Commissioner for the Human Relations Commission of the City of Boulder; appropriated city tax dollars to Human Service Agencies of Boulder County.

He is currently retired and is working diligently to develop and grow his current YEP Program in Denver, Park Hill District.   He’s currently serving on the Broomfield Community Foundation and Broomfield Senior Resources Center Boards, and is looking forward to being a viable resource to Sports Business Academy.

Next Steps...

SBA is currently in the building phase.  Subscribe to our newsletter to stay update with us while we grow.